Socially mediated populism

We are glad to announce that our director Prof. Roberta Bracciale published a work entitled “Socially mediated populism: the communicative strategies of political leaders on Facebook” in collaboration with Prof. Gianpietro Mazzoleni, in the international journal Palgrave Communications (volume 4, Article number: 50 (2018)  doi: 10.1057/s41599-018-0104-x).


Populism has been defined in many different ways, mostly in regard to political ideology and political dynamics, but only in recent years in relation to communication variables. The aim of this paper is to contribute to the identification of a socially mediated type of populist communication profoundly affected by the specific nature of social media. It presents and discusses empirical evidence on Italy’s populist and non-populist leaders that use Facebook regularly, and highlights the extent of the overflow of populist communication patterns and ideological features into mainstream political communication. Populist ideology fragments emerged in Italian leaders’ Facebook posts, thus leading to two main conclusions: first, populism appears to be ‘endemic’ in the Italian online facebooksphere; second, political actors—even non-populist ones—do not disdain the adoption of typical populist rhetorics.

The full article is available for free at Palgrave Communication

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